Menswear market growth in Q4 2019 was driven by purchases of budget brands, which increased by 16%, while the revenue from end-of-season sales and special promotions fell by 7%.Unsurprisingly, e-tail continued to carve out an increasingly large slice of the market. In the period in question, online sales rose by 23%, their share of the menswear market rising to 17.5%คำพูดจาก สล็อตเว็บตรง. Established web giants like Amazon and Zalando, with their aggressive pricing policies, were the main contributors to this dynamic. On average, men bought €77 worth of apparel online in Q4 2019, €9 more than in Q4 2018, while at the same time spending €90 in-store, only an extra €2 compared to the previous year.

In terms of retail chains, Intersport rose to the top of the table, growing its market share to 5.7% from 5.4% the previous year, and overtaking Celio, whose share fell from 6.3% to 5.4%. Galeries Lafayette lost 1.1% in market share, falling to 4.1% and sharing third place with Jules, which lost 0.3%.

Breakthrough by Lacosteคำพูดจาก สล็อตเว็บตรง

While Intersport was buoyant, this wasn’t the case for all sport retailers: Decathlon stayed fourth overall but lost 0.2% market share in the quarter, down to 3.3%, finishing just ahead of Kiabi which remained stable at 3.2%. Among the rising names, Armand Thiery gained 0.6% to reach a share of 2.6%, while Lacoste was a remarkable top-10 new entry in eighth place with a 2% share, the same as Devred.In Q4 2019, the men’s ready-to-wear market in France accounted for 32.7% of total ready-to-wear consumer spend, up from 31.8% in 2018.